Debs biography

Strong & Co. was founded by Debs Armstrong in 2006 in order to create excellent bespoke events and installations.

Debs has been an Installation Artist since the late Nineties when she studied at Central St Martins, and was among the first to articulate key Experiential notions such as the importance of storytelling and total audience immersion.

An award-winning Experience Designer with a reputation for creating trend-setting Experiential she is considered one of the most influential women in the UK Events Industry. Her events have been described as “legendary” and “game-changing” and have inspired a host of younger Producers.

“Debs Armstrong, arguably one of the most dynamic and creative people working in the events industry at the moment, didn’t start her career as an event professional but as an artist. Anyone who has listened to the career of debs will have heard how her art focused on the creation of spaces, visual experiences and storytelling. She created immersive environments; little worlds that people could walk into and through. It’s no wonder this skill was transferred to the events industry and is being applied with such finesse.” GL Events.